A Guide To Backhat SEO Techniques

This website was created to show some of the blackhat SEO techniques that are available to the online marketer. These techniques can sometimes be adapted to white hat SEO tecniques, such as parasite hosting. A knowledge of the techniques can also help understand security risks to your website, and help protect your content from theft.

This is the process of creating a page on a strong domain. Because of the strength of the domain, there is a good chance of the page ranking well. This takes advantage of Google’s algorithm giving weight to authority sites. Users are then directed to a money page.

This is still very prevalent. If you search ‘buy Viagra’ (see below), then look at .edu search results, these are the ones that have been created by blackhats.

A whitehat SEO Consultant may also take advantage of parasite hosting by creating pages on strong domains. One example would be Squidoo, who’s pages rank very well in GoogA whitehat SEO Consultant may also take advantage of parasite hosting by creating pages on strong domains. One example would be Squidoo, who’s pages rank very well. The video below also shows how to take advantage of this technique.

This is the process of creating a duplicate page to one found on another website. The idea is that search engines will only index one of the pages and spammers will try and get their page indexed. The original page may be deindexed by the search engines.

302 Page Hijacking is also possible but more technical. Here is a bit more information about this attack 302 Hijacking.

This is the process of showing a different page to search engine spiders than to your visitors. The most effective method is done by checking the ip address or the user agent HTTP header. A blackhat will have the ip address of all the search engine spiders. When a bot comes along it well be shown a highly optimized (keyword stuffed) page, which may be unreadable to a human user.

It is worth noting that cloaking can also be used legitmately in Google's eyes, and many large websites use cloaking e.g. showing specific content to paid members.

Below is another example of how cloacking can be used to hide affiliate links.

This is the process of injecting scripts or html into vulnerable dynamic pages in forms and other web applications. This is used for a number of blackhat reasons including simply getting backlinks. See also Getting .gov backlinks.

Understanding the dangers of XSS can also help with security of you own site. Even large site can be vulnerable such as the recent findings of Dave Naylor with Twiiter.

Link the above technique this is more of a hardcore blackhat technique. Since Google made domain authority so important in rankings and link importance, more .edu domains have been hacked and links inserted into pages.